I’m only interested in fashion magazine productions. Is it enough to have a show-room?

No. And by doing that, we reduce the chances of communication, focusing all of our activities in support and sections where there is a fierce competence and where, as specialized press, advertising investment done by different brands has certain consideration.

On the other hand, we understand that there are just a few chances of consolidating a brand image limiting our communication activities to the product lending. In this sense, we must not forget that our first objective group is reporters and stylists, and that they will lead their influence keeping in mind, among other aspects, the image transmitted by the brand.

Finally, by restricting the information to the presence in graphic productions it is impossible to create a link between the brand and the media that organize occasional productions (economics, general information...)

If the brand image is consolidated and leads the communication in the supports of its interest, that is good news. If it is not, then you should start an effective informative strategy working in:

Brand Image.

Corporate Image.

Product Image.